Start out by using RSS as an end-user by getting your own RSS aggregator, subscribing to other feeds and understanding how it all works.
Give your RSS readers just enough content to entice them to click on to your site.
Submit your feeds to the appropriate search engines and directories. This can be done manually or you can take an easier approach and have your feeds submit automatically. RSS Feeds Submit is a software tool that can automatically submit to 80 of the most popular directories.
Create conversational, informative and entertaining ads for your readers..
Blog marketing – don’t over-market to your readers.
Display third-party RSS feeds on your site.